I was given the challenge of creating a :30 TV spot for Stouffers based on a relatively simple creative brief. This allowed me to come up with an idea which played to my strengths in the action/thriller genre.

We had an extremely tight timetable to produce this spot and literally shot the entire spot, consisting of 26 setups in under 3.5 hours of filming. We were literally flying through setups, but overall I think this is a testament to true guerrilla style filmmaking at its best.

The spot was completely filmed on the new RED camera in 4K resolution and we have a :60 version on its way too! Many thanks to my cinematographer Steven Dadouche for his incredible work in helping me bring this vision to the screen!